The Ply Rate (PR) describes the durability of this special tyre, tailored for demanding forest use, is 24. Forestry tyres currently available on the market typically have a PR figure of 16 or 20. The load-bearing capacity of this stable, unparalleled first-class product has increased by more than one tonne, from 6,900 kg (Nokian Forest King F 20 PR) to 8,000 kg (the new Nokian Forest King F 24 PR).

In six- and eight-wheeled forestry machines, this increase in load-bearing capacity corresponds to some 4 cubic metres of pinewood harvested in the summer. Thanks to increased reliability, full loads can also be safely transported despite of the tree species or humidity of the wood.

“The efficiency requirements of modern forestry tyres have increased year by year. In addition to environmental friendliness, machine manufacturers and contractors are looking for products that feature high quality and increasingly better load-bearing capacity and traction. Our new, carefully developed, ultra-strong material solutions enable a durable structure, higher operating pressure and first-class load-bearing capacity. The new Nokian Forest King F is the best of its class, offering all the desired features, ensuring reliability and making harvesting easier than ever before,” says Martti Päivinen, Product Development Manager at Nokian Heavy Tyres.

Source: http://www.nokiantyres.com/release?id=18196525

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– For contractors on many agricultural sites, this means the addition of up to a whole season of use to the current driving result and improved reliability in tough and consuming transition driving on varying surfaces. Less tyre damage means more efficient working hours. You will also find other top qualities of the Nokian Country King, such as reliable grip, very low rolling resistance and excellent driving comfort, says Martti Päivinen, Product Development Manager for Nokian Heavy Tyres.

The fuel-saving Nokian Country King is an excellent choice for large agricultural machines and trailers when moving more on roads than on fields. The heavy machines and loads featured in these tasks require tyres that have good load-bearing properties and function reliably. When the load amount increases, the tyre’s contact area expands, which improves its carrying capacity. Thanks to the sturdy structure, the trailer will not sway or move during loading. The reinforced steel-belt structure of this modern radial tyre endures and carries the load both on rocky fields and on soft sand. The low noise and excellent driving comfort are valuable properties for contractors working long hours.

Source: http://www.nokiantyres.com/release?id=18196502

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“The sturdy radial structure can be felt and seen as a large contact area that gives the tyre impressive grip and a sensitive, comfortable driving response. The traction and moving capacity of Nokian Forest Rider is 12 per cent better, and the rolling resistance 5 per cent lower, than those of a traditional cross-ply tyre. Thanks to the low rolling resistance, the tyre also preserves the environment and saves fuel costs,” says Martti Päivinen, Product Development Manager at Nokian Heavy Tyres.

Source: http://www.nokiantyres.com/release?id=18196498

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Durable and reliable, these cross-ply tyres will also perform without surprises in various harvesting tasks. Nokian Nordman Forest tyres are a cost-effective alternative, especially for older forestry machines or machines in need of a basic overhaul. Efficient movement is ensured by Nokian Heavy Tyres’ traditional expertise and technical solutions, tried and tested in genuine working conditions.

Source: http://www.nokiantyres.com/release?id=18196481

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The “Cooper Tire Halftime Show” is being matched this year with a media schedule that includes coverage on ABC, ESPN, ESPN2 and on-line at ESPN.com, running from Sept. 4 through mid-October. The sponsorship will feature the Cooper logo in a number of prominent locations, including opening and closing graphics and on-set signage. The Halftime Show brings viewers all the latest scores, game previews and expert analysis that college football fans have come to expect.

“College football and the Halftime Show are traditions, and Cooper is proud to be a part of the excitement,” said Dave Craig, Director of Channel and Consumer Development at Cooper Tire. “We’ve had tremendous success with the Halftime Show for the past three years and expect that this year’s show will bring a lot of energy and excitement to sports fans around the world.”

In addition to the Halftime Show, Cooper is also offering college football fans a chance at a once-in-a-lifetime trip to attend five of the biggest bowl games by entering the Cooper Tire Ultimate Bowl Tour. Between Sept. 1 and Nov. 15, 2010, fans are encouraged to enter to win at ultimatebowltour.com. The Grand Prize winner and three lucky friends will fly on a private jet over nine intense, football-filled days to attend the Rose Bowl, Orange Bowl, Sugar Bowl, Cotton Bowl and the National Championship game.

Source: http://www.coopertire.com/html/company/news_newsreleases.aspx

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College football loyalists will recognize a familiar face coaching fans to enter the Cooper Tires Ultimate Bowl Tour, ESPN analyst Kirk Herbstreit of College Gameday fame, who is accustomed to watching some of the sport’s greatest match-ups.

“There is something special about college football — the intensity of the game, the commitment of the players and the sheer passion of the fans,” Herbstreit said. “I can’t think of a better way than the Cooper Tires Ultimate Bowl Tour to experience the game in all its glory. Five bowl games in just over a week, that’s an unbelievable prize that any football fan would want to win!”

“The more you enter, the better your chances of winning,” Herbstreit said. “Spending less than one minute a day entering online could score you irreplaceable memories and make you the envy of all your friends, not to mention every other college football fan in the country.”

< P>Source:http://www.coopertire.com/html/company/news_newsreleases.aspx?tab=7&rtId=2&rId=960

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Hankook Tire, currently the seventh largest and one of the fastest growing tire manufacturers in the world, highly increases its presence in European football after the company started to engage in this field last year with sixfold German champion Borussia Dortmund.

From season 2010/11, Hankook Tire furthermore invests into sponsoring teams from the Spanish Primera Division, in detail the clubs FC Valencia, FC Sevilla ? both have qualified for the UEFA Champions League ? Atletico Madrid and FC Villareal. During all home games, Hankook Tire will show its logo and its slogan “driving emotion” along the entire LED arcade in each stadium.

Source:http://global.hankooktire.com/compmed/News_View.aspx?pageNum=4&subNum=5&ChildNum=1&Seq=542&PageNo=1&KeyValue=0&KeyWord=

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“Clark/Michigan is a very reputed and popular brand. Our aim is to support these machines for years to come,” commented MinnPar CEO Shirish Pareek. “Our main business is to cost-effectively manage the end-of-life service parts business for industry leading products, allowing OEM’s to focus their attention on improved performance and customer service for current and core product lines. We provide exceptional technical and parts support to our dealers worldwide.”

“We chose to partner with MinnPar because of their proven track record for customer service,” stated Kenneth Silverman, Vice President Customer Support for Volvo Construction Equipment North America. “Their technical and customer support expertise ensures that current or future owners of Clark-Michigan based equipment will have continued availability of genuine OEM replacement parts.”

In transitioning the service parts business to MinnPar, Volvo Construction Equipment North America also transferred all engineering drawings, parts inventories, customer and supplier lists, and transactional records.

Source: http://www.volvo.com/constructionequipment/na/en-us/newsmedia/pressreleases/press+releases.htm

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“Now more than ever, fleet owners and truck operators are faced with the pressure of effectively managing tires as assets in their business,” said John Cooney, Yokohama director of commercial sales. “Tires are the third-largest operating cost for most fleets so they have to make sure that these assets are not only highly productive but have a long service life as well,” continued Cooney. “SmartSolution unifies the benefits that Yokohama commercial products offer, underscoring the advantages created in the fleets’ operation, and thus improvements in the fleets’ bottom line.”

The SmartSolution campaign will consist of advertising in print, dealer materials and a dedicated website presence. As a communication platform, SmartSolution is divided into a four-pillar value proposition, which Cooney breaks down as follows:

– Longevity: “Considering that tires are a long-term investment, the brands that deliver the longest life and most even wear yield greater returns for the fleets,” remarked Cooney. “Yokohama offers one of the longest-lasting, tire line-ups available in the industry. From our innovative casing construction to advanced tread designs and advanced manufacturing processes, Yokohama develops commercial tires that are highly durable and have long, even tread wear.”

– Efficiency: “Yokohama tires are engineered for unsurpassed fuel efficiency,” continued Cooney. “Our 703ZL™ drive tire, for instance, offers the deepest tread depth and lowest rolling resistance in its category. We are proud, as well, of the fact that we have eight SmartWay-verified tires to date. These are tires that have been verified for their low rolling resistance and which deliver superior fuel efficiency.”

Additionally, fleets can learn how much gas savings they can achieve with Yokohama’s fuel-efficient tires when compared to competitors thanks to a new and interactive Online Fuel Savings Calculator the company launched on its website in July.

Source: http://yokohamatire.com/newsroom/index.php?q=node/202

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This is the fourth consecutive year we’re partnering with the NFL,” said Shawn Denlein, Yokohama director of sales, Consumer Products. “Everyone’s ready for football season and once again we expect it to help highlight our line-up of tires, including the new AVID® ENVigor™, ADVAN®, S.drive®, PARADA®, Geolandar® and eco-friendly dB Super E-spec™. Promotions such as the Home Team Pride jersey campaign have proven to be a huge hit with our dealers and their customers.”

Along with the three NFL teams, Yokohama’s 2010 sports sponsorship program includes Major League Baseball’s Los Angeles Angels and the National Basketball Association’s Boston Celtics and San Antonio Spurs.

Source: http://yokohamatire.com/newsroom/index.php?q=node/201

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